Ways to Boost Christmas Sales Using Print
Marketing and Promoting your business for Christmas
New Zealanders, like the rest of the world, seem to love shopping around Christmas. Retail sales are at their best around the holiday season and small business owners compete with large retailers in decorating their stores to compete for holiday shopping boosts.
If you have a brick-and-mortar store, you have a leg-up on online retailers as you can decorate your store with things like signage, packaging, store decals, and more.
Often the earliest sign that Christmas is fast approaching, retailers and shopping centres decorate their environment with things like Christmas trees, baubles, and signage. This year, you might be keen to decorate your store yourself.
Ways to boost sales for your business at Christmas
Whenever your store has a sale, it’s a good idea to try and catch foot traffic using signage. Christmas is a competitive time for storefronts, but the right signage can capture the attention of passers-by and get them in your doors.
The main types of signage for retailers at Christmas include:
On top of that, you can add some decorations to your store, like mini Santas and fake presents (wrapped empty boxes).
Brochures and flyers
But, what if your business isn’t likely to catch foot traffic? Well, it’s time to generate some buzz about your business using promotional materials that can bring your customers to you.
Display the products and services you're offering (and prices)
The discounts you're offering to consumers
Offer freebies or prizes to customers who shop with you over competitors
For extra points, design your catalogue to be specific to Christmas. Use pictures relevant to the season of Santa, gifts, happy customers, and Christmas trees. And though it doesn’t exactly snow in New Zealand during Christmas, it might be a bit of fun to include some snow anyway.
Seasonal packaging and benefits
Product packaging can influence consumers, and wrapping presents is often everyones’ least favourite job in the gift-giving season. By seasonally packaging your products, you’re adding more value to your consumers' Christmas shopping experience. Some ways to package your products seasonally include:
Including a Christmas note or thank you card
Adding Christmas package filling like fake snow or straw
Offer gift-wrapping services or shelve products pre-wrapped
Add personalised Christmas stickers to your products
Gifts and freebies
Adding value to your products could be that final selling point that sways your consumers to pick your products over nearby competitors. It’s unlikely that you’re going to be the only retailer offering seasonal promotions and discounts for Christmas, so freebies and gifts are a great way to give you the step up.
Some ideas for freebies and benefits to add to your Christmas shoppers include:
Merchandise like hats or shirts
Mugs and water bottles
Personalised Christmas ornaments
Get a free quote on your retail Christmas promotions from Snap New Zealand
Snap New Zealand offersfree quotes on printing products and printed promotional material. To learn more about our products and services, find a centre near you.
With locations across New Zealand in East Tamaki, North Harbour, Newton, and Auckland, it’s easy to get a quote on your Christmas promotions this year.
For more resources, business tips, and gift-giving inspiration, check out our blog.