Selecting the right paper stock is more than just a finishing touch, it’s a key design decision that influences how your printed materials look, feel, and perform. Whether you’re printing a business card, brochure, or report, your paper choice says a lot about your brand.
At Snap Printing New Zealand, we’re here to help you make the best decision for your next print job, balancing budget, usage, and impact.
80-110 GSM: Most commonly used for general office printing and letterheads. It’s lightweight, cost-effective, and ideal for bulk printing jobs but may not hold vibrant colour well.
120-210 GSM: A step up in weight, making it perfect for brochures, flyers, and double sided documents. Minimal show through gives your design more clarity and polish.
250-300+ GSM: This is business card territory. A heavier, more durable paper stock that feels substantial in hand. It’s also ideal for premium posters, invitations, or cover pages for reports and presentations.
Once you've chosen the GSM, it’s time to consider how your paper looks and feels. The finish not only affects your design’s appearance, but also how your audience interacts with the printed piece.
Here are the most common finishes we offer:
Uncoated Paper: A smooth, natural finish with no sheen. Absorbs ink well and reduces smudging when written on. Ideal for forms, letterheads, notepads, or manual-style documents.
Silk-Coated (Matte, Dull or Satin): A soft-touch, premium feel without the high shine of gloss. A favourite for business cards, flyers, and corporate reports.
Gloss-Coated: Bold and glossy, this finish brings out vibrant colours and sharp imagery. Best for brochures, booklets, and high-impact marketing material.
Specialty Papers: Offered in various textures, weights, and coatings for high-end projects like invitations, luxe business cards, and presentation covers.
Note: These are often brand-name papers designed for digital embellishments and usually require lamination for best results.
Scodix Finishing: Looking to add a luxe layer? Scodix adds raised embellishments like foil accents or spot UV to create a tactile, stand-out result across various paper types.
Choosing the right combination of paper weight and finish is a game-changer for your print material. Not sure where to start? Visit your local Auckland Snap Centre, our experts are happy to guide you through options that align with your budget and branding goals.
Let’s make sure your next printed piece feels as good as it looks.
Snap Print Solutions New Zealand is proud to be supporting Trees That Count
8/65 Paul Matthews Rd,
North Harbour, Auckland 0632
northharbour@snapprinting.co.nz
51 Shortland Street,
Auckland CBD, Auckland 1010
newton@snapprinting.co.nz
51 Shortland Street,
Auckland CBD, Auckland 1010
downtown@snapprinting.co.nz
103 Harris Road,
East Tamaki, Auckland 2013
easttamaki@snapprinting.co.nz
With over 120 years in the printing industry, nobody knows or understands print better than Snap Print Solutions. We put passion and craft into print, so that each and every customer gets the WOW response they're looking for.
Find out morePassion is the backbone to any successful business. At Snap Print Solutions, we have two passions: print and building businesses. As part of our network, you'll be supported by a team with the expertise and passion to see your business reach its full potential.
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