New Zealand Business Card Size and Style Guide

When Choosing the Size & Shape of Your Business Card, Consider:

A business card is a marketing tool and it needs to be durable, feel good to touch and be sized for your business contacts to conveniently keep on hand.

The standard business card size in New Zealand is:

  • 90 mm wide by 55 mm in height. This fits easily in any wallet or cardholder.
  • Easily readable. The important information - your company name, your name and contact details should fit in a space that's uncluttered and easy to find.

If you don't absolutely need your card to fit in a wallet and want to stand out from your competition you're only limited by your imagination! Our team of experts can guide you through the selection process and discuss with you the endless possibilities - from business cards that serve another purpose, or foldable business cards, playful business cards, business cards that are also goody bags, ones that stand out because they are embosed, have spot uv or even foil business cards.


Premium business cards 50 x 50

50 x 50mm

Simple but stylish, our square business cards are a classic option for any business.

Main uses

A practical choice for cards with limited information or designs.


Print Square Business Cards


Simple but stylish, our square business cards are a classic option for any business.

Main uses

A practical choice for cards with limited information or designs.


Print Slimline business card 86 x 50


Present your brand to the world in the form of a slim yet elegant business card.

Main uses

A smaller option that is perfect for slotting into a wallet.


Print Standard Business Card 90 x 55


This timeless classic has expertly promoted the services of businesses across the globe.

Main uses

Ideal for creatives and those wanting to make an statement.

Ready to snap into action?

Business Card size chart from mm, cm and inches

Content Requirements

Business cards should only include important information.

The exact content of your business card will ultimately depend on your company, but there are some common elements that appear in good business cards. This includes:

  • Your name and position
  • Business name and logo
  • Website and email address
  • Phone number

You may also want to include other creative elements such as your social media accounts, services, address or even a QR code.

Layout and Design

A good business card is readable and simple.

While graphics and images will make your card more eye-catching, it’s important to not overwhelm your reader with a cluttered design. Keep it simple by limiting the colours on your card to your logo and background design. If you are designing a double-sided business card, you may want to use the front side for your logo and background while reserving the back for important information.

In addition the final finishes you pick for your business cards can further make them stand out. Our deluxe business card designs offer a variety of premium finishes including:

  • 100% Recycled Eco card stock
  • A deluxe Celloglaze finish in either matte or gloss
  • Embossing or raised lettering

Make a great impression with a personalised designed business card

Getting customers starts with getting noticed, and your business card is your chance to tell potential clients who you are, and what you represent. Whether you hand them out at events, include them in product orders or keep a stack on your front desk, make sure yours stand out.

SNAP are the business card specialists. The team at your local Auckland Snap Centre will know exactly what size, style and finish is perfect for your branding. Our graphic designers can help you capture the essence of your business, while our print specialists will ensure you are delivered a professional finished product.

Printer Graphic Designer for Custom Business Cards

Snap Into Action With Snap NZ

Whatever business you’re in, you plan on staying there and expanding with new clients and customers. Business cards are an effective marketing and networking tool that give you the ability to make yourself unforgettable— something that is as important as ever when it comes to growing your business. To get started on your unique business cards, request a quote or find a Snap centre today. 

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