Home >  Blog >  Top 3 Branding Mistakes Small Businesses Make

Top 3 Branding Mistakes Small Businesses Make

Posted on 15 September 2021
Top 3 Branding Mistakes Small Businesses Make

 

Small businesses are at an advantage in more ways than they realise. But these three mistakes can make the difference between a successful brand and one that can't get off the ground.

 

1. Forgetting to keep it consistent for your brand identity:

A person walks past a sign. How do they know it’s a sign for your business? Brand consistency.

Brand consistency is how your business tells customers your values and your brand promise or mission.

The consistent part refers to your brand identity which includes your:

  • Messages

  • Language

  • Image/design choices

It also refers to your brand guidelines.

It’s important when building your brand identity because it’s what your customers will recognise when they see your ads.

 

2. Not focusing on visuals

As mentioned above, your brand identity relies heavily on visuals like images and design choices.  

As you probably already know, the business world can be pretty competitive. A good way to stand out is to invest time in selecting the right logo and imagery for your business. 

If a picture is worth a thousand words, your logo has got to be one of the most important features of branding your business.

 

How to choose or design your logo:

Knowing which logo to choose can be daunting. Especially if you want to maintain brand consistency because you shouldn’t change your logo often or ever. 

If you want advice on designing your logo or would like some quotes on creating the perfect logo for your small or medium business, read about Snap New Zealand’s logo design and printing.

 

3. Not focusing on their target market

A lot of brands jump to the deep end too soon and start marketing their brand like a global entity. And with the abilities of the internet, it’s pretty tempting to do so.

It’s not always a bad idea, it’s easy to sell products online and shipping costs are lower than ever before, but for a lot of small and local businesses in New Zealand, your location is what makes your brand distinct. 

That’s because, if you’re selling locally made products - your number one fans are likely to be other locals that are looking to support their local economy.

The best way to appeal to this target market is to:

  • Use language that they will understand and relate to

  • Support or partner with other local businesses

  • Establish a physical presence within the local community

Some of the best ways to focus on your target market and appeal to local customers are to:

  • Print signage

  • Attend local events

  • Use business cards

Get started on establishing a physical presence by reading through some of our services.

In saying this, being rooted in the local community shouldn’t restrict you from growing in the future. As your business grows, you might want to consider appealing to a wider market by widening your tactics.

 

Getting started:

To get started with building your brand consistency and identity, visit a local Snap Centre near you.
Tags:General News

Sign up to our monthly newsletter

 

Snap Print Solutions New Zealand is proud to be supporting Trees That Count

Snap Print Solutions Newton

09 379 2513

51 Shortland Street,
Auckland CBD, Auckland 1010
newton@snapprinting.co.nz

Snap Print Solutions Downtown

09 309 5668

51 Shortland Street,
Auckland CBD, Auckland 1010
downtown@snapprinting.co.nz

Snap Print and Design

About Snap Print Solutions

With over 120 years in the printing industry, nobody knows or understands print better than Snap Print Solutions. We put passion and craft into print, so that each and every customer gets the WOW response they're looking for.

Find out more
Find out more about Snap Franchising

Franchise Success

Passion is the backbone to any successful business. At Snap Print Solutions, we have two passions: print and building businesses. As part of our network, you'll be supported by a team with the expertise and passion to see your business reach its full potential.

Find out moreBusinesses for Sale